Planning a successful till slip advertising campaign

You may want to offer a voucher vs branding or reminding your customers about you.

85% of a small business customers come from a within a 10km radius so choose distribution stores within this radius if you are a retailer. A destination shopper is one that will travel to you outside their immediate radius. Offering a voucher is one way of attracting destination shoppers.

Be realistic about your campaign. You are going to need to do more than offer an attractive incentive for people to alter their habits, but you can encourage them to buy from you when they do shop for a product or service you offer i.e families generally eat out in the evenings, not for lunch.

Experience has shown that the most successful voucher campaigns run from a minimum of a year. A gradual climb in voucher redemptions to month 9 or 10 when levelling out occurs and reinforcement of your message to your new and existing customers occurs. Don't make the mistake of ending your voucher campaign and then only to restart it a few months later. In the mean time shoppers will go to your opposition.

The important idea to remember is that repetition is all important. Every one of the shoppers can receive your voucher or advert many times each cycle. The more times they receive your voucher or advert, the more likely they will redeem your voucher or respond to your advert. Its a well established fact that the more impressions a person sees the more likely they will act on that impression.

Proximity from the market to your store becomes a factor only when there is a competitor between your store and the market. Even then, people will pass up one similar store to go to the store that is offering a voucher. Fact of life is that vouchers are another form of money.

'Must have' advertisers ie FMCG, fast foods and services we need daily, weekly or monthly will have faster more immediate ROI vs your 'fishing' advertiser ie electrician, plumber, estate agents, tax practitioners will have a slower ROI. If you are a 'fishing' advertiser include your website address and possibly a photo of yourself. This gives people an opportunity to evaluate your credibility for when they will require your service. These advertisers most certainly benefit considerably from longer sustained campaigns.

We provide advertising space in batches of 250 000 adverts with the most cost effective quantity being 1 000 000 adverts distributed directly to your target market.